Apr 6 2013
Effectively Communicating
Great post by Michael Hyatt (I believe originally from Ken Davis) on being an effective communicator. Great stuff!
Listen to most presentations and you will hear a litany of stories half submerged in what might be major points—or maybe just another story.
Regardless, 75 percent of the people leave a presentation with no idea what the point of the message was. Even worse, 50 percent of speakers can’t identify the objective of their own talk.
During my thirty-five years as a professional speaker, I have been constantly asked the secret to being a powerful communicator. My experience with audiences of all sizes and from all walks of life have taught me that, whether speaking to twelve people in a board room or fifty-five thousand in a stadium, effective communicators share four characteristics:
Effective communicators know how to prepare a message with a singular and crystal clear focus.
- If you know where you are going, you can take anyone with you.
- If you aim at nothing, you will hit it every time.
Effective communicators know how to read an audience and are able to customize their presentation to make that audience want to listen.
- Until the audience is engaged, communication has not taken place.
- An engaging presentation puts people on the edge of their seats.
Effective communicators are passionate about their subject.
- They pour every part of their being into the presentation.
- If the subject is not worthy of your passion, it should be distributed in a memo.
Effective communicators leave the audience no doubt about how to benefit from the objective of the talk.
- They call people to action.
- They make it easy to respond.
How do you relate to these thoughts as a communicator?
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